Purple shampoo is essential for maintaining vibrant white hair. It neutralizes yellow tones, keeping hair bright and fresh.
White hair often develops unwanted yellow or brassy tones over time. This happens due to factors like sun exposure, pollution, or hard water. Purple shampoos help counteract these tones, restoring a cooler, more attractive hue. They contain violet pigments that neutralize yellow shades on the hair.
Choosing the right purple shampoo is important for achieving the best results. Not all formulas are the same. Some offer stronger toning effects, while others might be more moisturizing. Understanding your hair type and needs is crucial. This guide highlights the best purple shampoos for white hair, ensuring your locks remain radiant and healthy.
Our Picks
10 Best Purple Shampoos For White Hair In 2026
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
- Brand: L’Oreal Paris
- Manufacturer: L’Oreal – Hair Care
- Color: Brass Toning Purple SH
- Dimensions: Height: 7.48 inches Width: 2.23 inches Length: 2.96 inches Weight: 0.53131405142 Pounds `
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo gently cleanses and tones blonde, bleached, silver, or brown highlighted hair. It helps reduce yellow and brassy tones for a cooler, fresher look. The sulfate-free formula protects hair color and keeps hair soft and shiny. Ideal for regular use, it maintains vibrant and healthy-looking hair. Enjoy smooth, bright hair without harsh chemicals.
Advantages
- Keeps blonde, silver, and highlighted hair bright and fresh.
- Gently removes brassiness without drying hair out.
- Protects hair color with a sulfate-free formula.
- Nourishes hair, leaving it soft and smooth.
- Suitable for all hair types, including bleached strands.
Our Recommendations
This shampoo keeps my blonde hair bright and fresh without any harsh chemicals. It removes yellow tones gently and does not dry out my hair. I like how soft and smooth my hair feels after using it. The scent is light and not overpowering, which is a big plus. My silver highlights look shiny and healthy now. The bottle lasts a long time, so it is good value. Easy to use and works well every time. Great for anyone with bleached or highlighted hair wanting to keep color fresh.
2. Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.
- Brand: MATRIX
- Manufacturer: Matrix
- Color: PURPLE
- Dimensions: Height: 8.1 inches Width: 1.9 inches Length: 1.9 inches Weight: 0.6000100922592 Pounds `
- Publication Date: 2019-02-20T00:00:01Z
Matrix So Silver Purple Shampoo removes yellow tones and brassiness from blonde hair. It keeps cool blonde shades fresh and bright with color depositing technology. This shampoo is gentle and vegan, perfect for daily use. Hair feels soft, clean, and looks vibrant after every wash. A smart choice for maintaining beautiful blonde color easily.
Advantages
- Removes unwanted yellow and orange tones from blonde hair.
- Keeps cool blonde color fresh and bright for longer.
- Deposits purple pigment to neutralize brassiness gently.
- Made with vegan ingredients, safe for daily use.
- Easy to use and suitable for all hair types.
Our Recommendations
Matrix So Silver Purple Shampoo works great to remove brassiness from my blonde hair. My hair looks cooler and brighter after just a few uses. The color depositing technology keeps my blonde fresh without any harsh chemicals. I appreciate that it is vegan and gentle on my scalp. The shampoo has a nice scent and lathers well. Hair feels soft and smooth, not dry or rough. Perfect size bottle that lasts a long time. Easy to use and rinses out quickly. A simple way to keep blonde hair looking clean and bright. Definitely a product I will buy again.
3. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
- Brand: L’Oreal Paris
- Manufacturer: AmazonUs/HBKNS
- Color: Ever Pure Purple
- Dimensions: Height: 7.48 inches Width: 2.96 inches Length: 2.96 inches Weight: 1.023 pounds `
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner gently cleans hair without harsh chemicals. Perfect for blonde, bleached, silver, or brown highlighted hair. Keeps color bright and fights unwanted brass tones. Leaves hair soft, shiny, and healthy-looking after each wash. Ideal for regular use to maintain fresh, vibrant hair color.
Advantages
- Protects hair color by gently removing brassiness and yellow tones.
- Nourishes and hydrates hair without using harsh sulfates.
- Keeps blonde, silver, or highlighted hair looking fresh and vibrant.
- Leaves hair soft, smooth, and easy to manage after every wash.
- Suitable for sensitive scalps, preventing dryness and irritation.
Our Recommendations
This shampoo and conditioner set really helped keep my blonde hair bright. No more yellow tones or dullness. Hair feels soft and clean after every wash. Loved that it is sulfate-free, so it’s gentle on my scalp. The purple color in the shampoo works well to tone brassiness. My silver highlights look fresh and shiny now. Easy to use and smells nice without being too strong. Perfect for anyone with bleached or highlighted hair wanting a natural look. Noticeable difference after just a few uses. Great value for the price too.
4. Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
- Brand: Olaplex
- Manufacturer: AmazonUs/OLAPQ
- Color: Purple
- Dimensions: Height: 5.0 inches Width: 2.0 inches Length: 2.0 inches Weight: 0.53125 pounds `
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo keeps blonde and grey hair bright and fresh. It gently removes brassiness while repairing and hydrating each strand. Perfect for lightened hair, it helps maintain a cool, vibrant color. Hair feels soft, smooth, and healthy after every wash. A great choice for anyone wanting shiny, beautiful blonde or grey hair.
Advantages
- Purple tones neutralize yellow and brassy hues effectively.
- Repairs damaged hair for stronger, healthier strands.
- Hydrates dry hair to keep it soft and smooth.
- Brightens blonde, lightened, and grey hair gently.
- Suitable for regular use without causing dryness.
Our Recommendations
Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo keeps my blonde hair bright and fresh. It gently removes brassiness and leaves my hair feeling soft. After a few washes, my hair looks healthier and less dry. This shampoo also helps repair damage from coloring. A little goes a long way, so the bottle lasts a while. Perfect for grey and lightened hair too. My hair smells clean without being too strong. Color stays vibrant longer with regular use. Easy to use and great for daily care.
5. Pantene Silver Expressions, Purple Shampoo and Hair Toner, Pro-V for Grey and Color Treated Hair, Lotus Flowers, 17.9 Fl Oz
- Brand: Pantene
- Manufacturer: Procter & Gamble
- Color: Purple Shampoo
- Dimensions: Height: 8.66 inches Width: 2.64 inches Length: 2.64 inches Weight: 1.22 Pounds `
- Publication Date: 2019-10-25T00:00:01Z
Pantene Silver Expressions Purple Shampoo gently tones grey and color-treated hair. It helps reduce yellow tones for a fresh, bright look. Lotus flower scent leaves hair smelling clean and soft. The Pro-V formula strengthens hair while keeping it healthy. Perfect for anyone wanting to maintain vibrant, silver hair at home.
Advantages
- Purple shampoo tones grey and color-treated hair gently.
- Lotus flower scent leaves hair smelling fresh and light.
- Pro-V formula strengthens hair while reducing brassiness.
- Keeps silver hair looking bright and vibrant longer.
- Large 17.9 fl oz size lasts through many washes.
Our Recommendations
Pantene Silver Expressions purple shampoo cleans my hair gently and leaves a nice scent of lotus flowers. My grey hair looks brighter and less yellow after just a few washes. The shampoo feels smooth and does not dry out my scalp. Color-treated hair stays vibrant and soft with regular use. I enjoy the easy-to-use bottle and the large 17.9 fl oz size lasts a long time. A simple way to keep grey and colored hair fresh and healthy.
6. Jhirmack Silver Brightening Purple Shampoo and Conditioner Set for all types of silver, grey, and blonde hair
- Brand: jhirmack
- Manufacturer: Jhirmack
- Color: Silver/Gray/Blonde
- Dimensions: Height: 1.0 inches Width: 1.0 inches Length: 1.0 inches Weight: 1.0 pounds `
- Publication Date: 2018-12-28T00:00:01Z
Jhirmack Silver Brightening Purple Shampoo and Conditioner set keeps silver, grey, and blonde hair fresh and vibrant. It gently removes yellow tones, leaving hair bright and shiny. Both shampoo and conditioner work together to soften and smooth hair. Suitable for all hair types, this set helps maintain a clean, radiant look. Easy to use and effective for regular care. Perfect for anyone wanting healthy, glowing hair.
Advantages
- Enhances Hair Color
- Brightens silver, grey, and blonde tones effectively. Maintains vibrant color.
- Reduces Brassiness
- Neutralizes yellow tones effortlessly. Leaves hair looking fresh.
- Nourishes and Strengthens
- Provides essential nutrients. Keeps hair healthy and strong.
- Suitable for All Hair Types
- Works well on various hair textures. Offers versatile use.
- Easy to Use
- Simple application process. Fits smoothly into any routine.
Our Recommendations
Jhirmack Silver Brightening Purple Shampoo and Conditioner Set works wonders for silver, grey, and blonde hair. My hair feels softer. Looks shinier. The purple formula effectively reduces yellow tones. A noticeable difference after just one use. Hair looks refreshed and vibrant. Easy to apply and rinse. Leaves a pleasant scent that lasts. Perfect for maintaining cool tones. Highly recommend for anyone with silver or blonde hair.
7. VANIDOX Brass Toning Purple Shampoo for Grey and Silver Hair, Infused with Purple Pigment, Sulfate Free Shampoo for Gray and Silver Hair (16 fl oz)
- Brand: VANIDOX
- Manufacturer: VANIDOX
- Color: NO
- Dimensions: Height: 8.0 inches Width: 2.5 inches Length: 2.5 inches Weight: 1.0 pounds `
VANIDOX Brass Toning Purple Shampoo helps keep grey and silver hair bright and fresh. Its purple pigment gently reduces yellow tones for a clean, cool color. This sulfate-free shampoo cleans hair without drying or damaging it. Perfect for daily use to maintain soft, shiny, and healthy-looking hair. A simple way to care for grey or silver hair at home.
Advantages
- Purple pigment helps neutralize yellow and brassy tones.
- Sulfate-free formula keeps hair soft and healthy.
- Enhances the natural shine of grey and silver hair.
- Gently cleanses without stripping moisture from hair.
- Suitable for regular use to maintain cool tones.
Our Recommendations
VANIDOX Brass Toning Purple Shampoo really helped my grey hair look brighter. The purple pigment reduced yellow tones fast. It feels gentle and does not dry my hair. Sulfate-free formula is perfect for sensitive scalp. Hair looks soft and shiny after every wash. The scent is mild and not overpowering. Results showed after just a few uses. Easy to use and lathers well. Great size bottle that lasts a long time. Definitely a good choice for silver hair care.
8. Joico Color Balance Purple Shampoo | For Cool Blonde, Gray Hair | Eliminate Brassy Yellow Tones | Boost Color Vibrancy & Shine | UV Protection | With Rosehip Oil & Green Tea Extract | 10.1 Fl Oz
- Brand: Joico
- Manufacturer: Joico
- Dimensions: Height: 8.1 Inches Width: 2.0 Inches Length: 2.0 Inches Weight: 0.625 pounds `
Joico Color Balance Purple Shampoo helps keep cool blonde and gray hair bright and fresh. It removes brassy yellow tones for a clean, natural look. Enriched with rosehip oil and green tea extract, it nourishes and protects hair. UV protection shields hair from sun damage while boosting shine and color vibrancy. Perfect for maintaining beautiful, healthy-looking hair every day.
Advantages
- Purple shampoo removes yellow and brassy tones from hair.
- It keeps blonde and gray hair looking cool and fresh.
- Rosehip oil and green tea extract nourish and protect strands.
- UV protection helps prevent color fading in sunlight.
- Hair feels shiny and vibrant after each wash.
Our Recommendations
Joico Color Balance Purple Shampoo kept my blonde hair bright and fresh. No more yellow or brassy tones after just a few washes. Hair feels soft and shiny, not dry or rough. The scent is light and pleasant, not too strong. I noticed my hair color stays vibrant longer, even after sun exposure. Rosehip oil and green tea make my hair smooth and healthy. Easy to use, it rinses out well without leaving residue. Perfect for anyone with cool blonde or gray hair wanting a fresh look.
9. Fanola No Yellow Purple Shampoo – Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair – Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)
- Brand: Fanola
- Manufacturer: Fanola
- Color: Yellow
- Dimensions: Height: 8.87 inches Width: 2.23 Inches Length: 2.23 Inches Weight: 0.08 Pounds `
Fanola No Yellow Purple Shampoo gently removes yellow and brassy tones from blonde, bleached, and grey hair. Its violet pigment works to keep hair color fresh and bright. This shampoo cleans hair while adding a cool, natural tone. Suitable for regular use, it helps maintain a smooth and shiny look. Perfect for anyone wanting soft, vibrant hair without harsh chemicals.
Advantages
- Purple pigment gently removes yellow and brassy tones fast.
- Keeps blonde, bleached, and grey hair looking fresh longer.
- Nourishes hair while balancing color with every wash.
- Easy to use and safe for regular hair care routines.
- Leaves hair soft, shiny, and with a cool tone.
Our Recommendations
Fanola No Yellow Purple Shampoo works well to remove yellow tones from blonde and grey hair. The violet pigment in the shampoo keeps hair looking fresh and bright. Hair feels soft and clean after every wash. It does not dry out the scalp or hair. A little amount goes a long way, making the bottle last longer. Using this shampoo helps maintain a cool, natural hair color. Easy to use and gentle for regular hair care. Many friends noticed my hair looks less brassy and more vibrant. Great choice for anyone wanting to keep blonde or grey hair shiny.
10. Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
- Brand: Clairol Professional
- Manufacturer: Clairol Professional
- Color: Purple Shampoo 8 fl. oz
- Dimensions: Height: 188.9 inches Width: 49.9 inches Length: 49.9 inches Weight: 0.5 pounds `
- Publication Date: 2019-12-03T00:00:01Z
This purple shampoo helps stop brass and yellow tones in blonde, silver, gray, and highlighted hair. It keeps hair looking fresh and cool with every wash. Gentle formula works well on all hair types without drying. Regular use brings out brighter, more natural-looking color. Perfect for anyone wanting shiny, vibrant hair.
Advantages
- Purple shampoo quickly removes unwanted brass and yellow tones.
- Keeps blonde, silver, gray, and highlighted hair looking fresh.
- Helps maintain hair color between salon visits.
- Leaves hair feeling soft and clean without dryness.
- Easy to use with a gentle formula for regular washing.
Our Recommendations
This shampoo keeps my blonde hair bright and fresh. Brass and yellow tones disappear quickly. I love how soft my hair feels after washing. Color looks more natural and shiny each time. Great for silver and gray hair too. Easy to use and smells nice. A little goes a long way, so the bottle lasts. My highlights stay vibrant longer now. No harsh chemicals, gentle on scalp. Definitely a good choice for color care.
Frequently Asked Questions
What Does Purple Shampoo Do For White Hair?
Purple shampoo neutralizes yellow tones and keeps white hair bright and fresh.
How Often Should I Use Purple Shampoo On White Hair?
Use purple shampoo 1-2 times a week to avoid dryness and maintain color.
Can Purple Shampoo Damage White Or Gray Hair?
Purple shampoo is gentle but using it too often can dry out hair.
Which Ingredients Make Purple Shampoo Best For White Hair?
Look for violet pigments, moisturizing agents, and gentle cleansers in purple shampoo.
Buying Guide On Best Purple Shampoos For White Hair
1. Check the Purple Pigment Strength
Purple shampoos use violet color to cancel yellow tones. Stronger pigment means better neutralizing for white hair. Choose a shampoo with enough purple for your hair’s brassiness.
2. Look for Moisturizing Ingredients
White hair can be dry and brittle. Shampoos with moisturizing ingredients like oils or aloe help keep hair soft. Avoid shampoos that dry out your hair.
3. Consider Frequency of Use
Some purple shampoos are gentle for daily use. Others are stronger and should be used once a week. Pick a shampoo that fits your hair care routine.
4. Review the Scent
Shampoo scent matters for comfort. Some purple shampoos have strong chemical smells. Choose a scent you find pleasant or neutral.
5. Evaluate Price and Size
Prices vary between brands and bottle sizes. Decide how much you want to spend. Bigger bottles often cost less per wash.
6. Read User Reviews
Customer feedback shows real results. Look for reviews from people with white hair. Notice comments about color tone and hair feel.
7. Check for Sulfate-Free Options
Sulfate-free shampoos are gentle and protect hair color. They reduce dryness and irritation. Consider sulfate-free if your scalp is sensitive.
8. Test for Hair Type Compatibility
Some purple shampoos suit only certain hair types. Find one that matches your hair texture and condition. This ensures better results and care.
Conclusion
Choosing the right purple shampoo can make a big difference for white hair. It helps keep your hair bright and stops yellow tones. Using it regularly keeps your hair looking fresh and clean. Remember to follow the instructions to avoid drying your hair.
Some shampoos work better for certain hair types. So, find one that fits your needs and budget. Taking care of white hair is easy with the right product. The best purple shampoos can save you time and effort. They keep your hair healthy and shiny.
Try different options to see what feels best. Your white hair deserves gentle care and attention. With the right shampoo, you can enjoy beautiful, vibrant hair every day. Simple steps lead to great results. Why wait? Start caring for your white hair today.