The 10 Best Purple Shampoos For Blonde Hair 2025: Top Picks

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Blonde hair can quickly turn brassy, dull, and lose its shine. Purple shampoos help maintain that vibrant, fresh blonde look.

Blonde hair needs special care to stay bright and beautiful. Purple shampoos are essential for this task. They neutralize yellow tones and keep your blonde vibrant. These shampoos work by depositing purple pigments on the hair. This balances out any unwanted brassiness.

Using purple shampoo regularly helps maintain your hair’s color and shine. It is a simple yet effective way to care for blonde hair. Many brands offer these shampoos, each with unique benefits. Choosing the right one can make a big difference. In this guide, explore some of the best purple shampoos for blonde hair. Keep your locks looking their best with the right choice.

Our Picks

1L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and ...
Top Pick

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and …

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2Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or ...
Best Quality

Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or …

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3L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, ...
Recommended

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, …

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4Matrix So Silver Purple Shampoo - Eliminates Brassiness, Restores Cool ...

Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool …

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5Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, ...

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, …

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6Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes ...

Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes …

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7Pravana The Perfect Blonde Purple Toning Shampoo | Neutralizes Brassy, ...

Pravana The Perfect Blonde Purple Toning Shampoo | Neutralizes Brassy, …

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8Milk_shake Silver Shine Purple Shampoo for Blonde Hair - Blonde ...

Milk_shake Silver Shine Purple Shampoo for Blonde Hair – Blonde …

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9Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, ...

Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, …

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10Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo ...

Fanola No Yellow Purple Shampoo – Purple Color Depositing Shampoo …

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10 Best Purple Shampoos For Blonde Hair

Top Pick

L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

1. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

  • Brand: L’Oreal Paris
  • Manufacturer: AmazonUs/HBKNS
  • Color: Ever Pure Purple
  • Dimensions: Height: 7.48 inches Width: 2.96 inches Length: 2.96 inches Weight: 1.023 pounds `

This shampoo and conditioner set gently cleanses hair without harsh sulfates. Purple tones help reduce brassiness in blonde, silver, or highlighted hair. Hair feels soft, smooth, and looks brighter after each wash. Safe for color-treated hair, it keeps tones fresh longer. A simple way to maintain vibrant, healthy-looking hair at home.

Advantages

  • Keeps blonde, bleached, and highlighted hair bright and fresh.
  • Removes unwanted brassy or yellow tones gently and effectively.
  • Sulfate-free formula protects hair from drying out or damage.
  • Leaves hair soft, smooth, and easy to manage every day.
  • Nourishes color-treated hair, helping the color last longer.

Our Recommendations

This shampoo and conditioner set keeps my blonde hair bright and fresh. No more yellow or brassy tones. Hair feels soft and smooth after every wash. The scent is light and pleasant, not too strong. I like that it is sulfate-free, so my hair stays healthy. Easy to use and works well on bleached and highlighted hair. My silver strands look shiny and clean. Color stays true longer than with other products. Perfect for people with sensitive scalp too. A good choice for maintaining cool-toned hair at home.

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Best Quality

Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair - Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz

2. Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz

  • Brand: Redken
  • Manufacturer: L’Oreal Professionnel
  • Color: Violet
  • Dimensions: Height: 6.252 inches Width: 2.563 Inches Length: 2.185 Inches Weight: 0.6625 pounds `

Redken Blondage Purple Shampoo gently removes brassy tones from blonde, bleached, or highlighted hair. It contains salicylic acid to cleanse and refresh the scalp. Bright, cool tones stay vibrant longer with regular use. This shampoo leaves hair feeling soft and looking shiny. Perfect for maintaining fresh, beautiful blonde color at home.

Advantages

  • Purple shampoo keeps blonde hair fresh and bright.
  • Salicylic acid gently removes buildup and impurities.
  • Brassiness fades, leaving hair with a cooler tone.
  • Suitable for bleached, highlighted, or natural blonde hair.
  • Hair feels soft and looks healthier after use.

Our Recommendations

This shampoo keeps my blonde hair bright and fresh. Brassiness disappears after just one wash. Hair feels soft and clean, not dry or sticky. The purple color is gentle and works well every time. It smells nice but not too strong. Easy to use in the shower, no extra steps needed. Salicylic acid helps keep my scalp healthy too. Great for anyone with bleached or highlighted hair. I will keep buying this shampoo for sure.

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Recommended

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)

  • Brand: L’Oreal Paris
  • Manufacturer: L’Oreal – Hair Care
  • Color: Brass Toning Purple SH
  • Dimensions: Height: 7.48 inches Width: 2.23 inches Length: 2.96 inches Weight: 0.53131405142 Pounds `

L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo keeps blonde and highlighted hair bright and fresh. It gently removes yellow tones without drying your hair. Safe for bleached, silver, and brown highlighted hair, it protects color and adds shine. The sulfate-free formula helps hair stay soft and healthy. Perfect for regular use to maintain vibrant, cool-toned hair.

Advantages

  • Purple shampoo helps reduce yellow and brassy tones effectively.
  • Sulfate-free formula protects hair from drying out or damage.
  • Keeps blonde, silver, and highlighted hair bright and fresh.
  • Gentle ingredients make it safe for colored and treated hair.
  • Leaves hair soft, smooth, and easy to manage daily.

Our Recommendations

This shampoo keeps my blonde hair bright and fresh. It gently removes yellow tones without drying. My hair feels soft and smooth after every wash. No harsh chemicals, so it’s great for sensitive scalps. The purple color is strong but washes out easily. I noticed less brassiness after just a few uses. Perfect for bleached or highlighted hair looking for care. The bottle size lasts a long time with regular use. Easy to rinse and doesn’t leave any residue. A simple step to keep hair color looking natural and vibrant.

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Matrix So Silver Purple Shampoo - Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.

4. Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.

  • Brand: MATRIX
  • Manufacturer: Matrix
  • Color: PURPLE
  • Dimensions: Height: 8.1 inches Width: 1.9 inches Length: 1.9 inches Weight: 0.6000100922592 Pounds `
  • Publication Date: 2019-02-20T00:00:01Z

Matrix So Silver Purple Shampoo removes yellow tones and brassiness from blonde hair. It keeps cool blonde shades bright and fresh. Color depositing and brightening technology helps maintain hair color between salon visits. The formula is vegan and gentle, perfect for regular use. Hair feels clean, soft, and vibrant after every wash. A great choice for cool blonde hair care.

Advantages

  • Purple shampoo removes yellow and brassy tones easily.
  • Keeps blonde hair cool and fresh-looking longer.
  • Color depositing helps maintain brightness between salon visits.
  • Vegan formula is gentle and safe for all hair types.
  • Brightening technology adds shine and smoothness to hair.

Our Recommendations

Matrix So Silver Purple Shampoo works well to remove brassiness from blonde hair. It leaves hair looking cool and fresh without harsh chemicals. The color depositing formula adds brightness with every wash. Hair feels soft and clean after using this shampoo. Vegan ingredients make it a great choice for those who care about cruelty-free products. The 10.1 fl. oz. bottle lasts a long time, making it good value. Many users notice their blonde hair looks more vibrant and less yellow. Easy to use and gentle on hair, it fits into any hair care routine.

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Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

5. Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

  • Brand: Olaplex
  • Manufacturer: AmazonUs/OLAPQ
  • Color: Purple
  • Dimensions: Height: 5.0 inches Width: 2.0 inches Length: 2.0 inches Weight: 0.53125 pounds `

Olaplex No. 4P Blonde Enhancer Purple Shampoo brightens blonde, lightened, and grey hair beautifully. It gently tones brassiness and yellow shades for a fresh, cool look. This shampoo also repairs damaged hair while adding moisture and softness. Hair feels smooth and healthy after every wash. Perfect for keeping light hair vibrant and glowing.

Advantages

  • Purple tint neutralizes yellow tones for bright, fresh blonde hair.
  • Repairs damaged strands to keep hair strong and healthy.
  • Hydrates dry hair, making it soft and smooth to touch.
  • Enhances grey and lightened hair with a vibrant shine.
  • Gentle formula works well on all blonde and color-treated hair.

Our Recommendations

Olaplex No. 4P Blonde Enhancer shampoo keeps my blonde hair bright and fresh. It gently removes yellow tones without drying out my hair. Each wash feels like a deep clean and repair. My hair feels soft, hydrated, and looks shiny after using it. Perfect for lightened and grey hair that needs extra care. The purple color in the shampoo works well to keep brassiness away. Easy to use and smells nice, too. A small amount goes a long way, making the bottle last longer. Hair feels healthier and stronger after just a few washes. Definitely a good choice for anyone with blonde or grey hair.

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Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary

6. Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary

  • Brand: Clairol Professional
  • Manufacturer: Clairol Professional
  • Color: Purple Shampoo 16 fl. oz
  • Dimensions: Height: 230.0 inches Width: 61.5 inches Length: 61.5 inches Weight: 0.75 pounds `

Experience vibrant, beautiful hair with Clairol Professional Shimmer Lights Purple Shampoo. Perfect for blonde, silver, gray, and highlighted hair. This shampoo neutralizes brassy and yellow tones, enhancing your hair’s natural shine. Easy to use and effective for maintaining salon-quality color at home. Enjoy healthier-looking hair with each wash. Packaging may vary, but the quality remains exceptional.

Advantages

  • Purple shampoo keeps blonde and gray hair bright and fresh.
  • Brass and yellow tones vanish after just a few washes.
  • Hair feels soft and smooth, not dry or rough.
  • Highlights stay shiny and clear for longer periods.
  • Easy to use and fits well in any hair care routine.

Our Recommendations

This shampoo works well to keep my blonde hair bright and fresh. Brass and yellow tones disappear quickly. I use it once a week, and my silver highlights look clean and shiny. The scent is mild and not too strong. Hair feels soft after every wash, not dry or rough. A little product goes a long way, so the bottle lasts a long time. Great for anyone with gray or highlighted hair wanting to stay vibrant. Easy to use and gentle on the scalp too. Noticeable difference after just a few washes. Worth trying if you want natural-looking color.

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Pravana The Perfect Blonde Purple Toning Shampoo | Neutralizes Brassy, Yellow Tones | For Color-Treated Hair | Chromasilk Enhances Shine & Protection | Vegan, Paraben & Sulfate Free | 10 Fl Oz

7. Pravana The Perfect Blonde Purple Toning Shampoo | Neutralizes Brassy, Yellow Tones | For Color-Treated Hair | Chromasilk Enhances Shine & Protection | Vegan, Paraben & Sulfate Free | 10 Fl Oz

  • Brand: Pravana
  • Manufacturer: PRAVANA
  • Color: Purple
  • Dimensions: Height: 2.07 inches Width: 5.75 inches Length: 2.07 inches

Discover vibrant hair with Pravana The Perfect Blonde Purple Toning Shampoo. This shampoo neutralizes brassy, yellow tones for color-treated hair. Chromasilk enhances shine and offers excellent protection. The formula is vegan, paraben-free, and sulfate-free. Your hair deserves gentle care and beautiful color.

Advantages

  • Purple toner shampoo stops yellow and brassy tones fast.
  • Protects color-treated hair with gentle, nourishing ingredients.
  • Leaves hair shiny and smooth with Chromasilk technology.
  • Free from parabens and sulfates for safe daily use.
  • Vegan formula cares for hair and the environment.

Our Recommendations

Pravana The Perfect Blonde Purple Toning Shampoo really helped my hair stay bright and fresh. It stopped the yellow and brassy tones from showing up. My color-treated hair feels soft and shiny after every wash. The shampoo does not dry out my hair like some others do. I like that it is vegan and free from parabens and sulfates. The scent is light and pleasant, not too strong. This shampoo made my blonde hair look healthier and more vibrant. A small amount goes a long way, so the bottle lasts a while. Easy to use and gentle on my scalp too. Definitely a good choice for anyone with color-treated blonde hair.

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Milk_shake Silver Shine Purple Shampoo for Blonde Hair - Blonde Toner for Brassy Hair 100% SLES-Free, 10.1 Fl Oz

8. Milk_shake Silver Shine Purple Shampoo for Blonde Hair – Blonde Toner for Brassy Hair 100% SLES-Free, 10.1 Fl Oz

  • Brand: milk_shake
  • Manufacturer: z.one concept SRL
  • Color: Purple
  • Dimensions: Height: 8.661417314 inches Width: 1.968503935 inches Length: 1.968503935 inches Weight: 0.63125 pounds `

Milk_shake Silver Shine Purple Shampoo gently removes yellow tones from blonde hair. Perfect for keeping brassy shades away. It is 100% SLES-free, making it safe and gentle on hair. The shampoo adds a fresh, cool shine without drying your scalp. Easy to use and effective with just one wash. Ideal for maintaining bright, beautiful blonde hair every day.

Advantages

  • Purple shampoo tones blonde hair to reduce brassy tones.
  • SLES-free formula is gentle and safe for daily use.
  • Keeps hair color bright and fresh for longer time.
  • Silver Shine formula adds a subtle, cool shine.
  • Easy to apply, leaving hair soft and manageable.

Our Recommendations

This shampoo keeps my blonde hair bright and fresh without any harsh chemicals. I love how it gently removes brassy tones. Hair feels soft and looks shiny after every wash. No dryness or irritation, which is great for my sensitive scalp. The purple color works well to keep my blonde cool and vibrant. Easy to use and the scent is mild and pleasant. Lasts a long time because you only need a small amount. Definitely a good choice for anyone with blonde or light hair.

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Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 10.14 fl oz

9. Paul Mitchell Platinum Blonde Violet Shampoo, Banishes Brass + Brightens, Ideal for Light to Medium Blonde, Silver, Gray or White Hair, 10.14 fl oz

  • Brand: Paul Mitchell
  • Manufacturer: John Paul Mitchell Systems
  • Color: Purple
  • Dimensions: Height: 8.5 inches Width: 1.92 inches Length: 1.92 inches Weight: 0.74 pounds `

Paul Mitchell Platinum Blonde Violet Shampoo gently removes brassiness from blonde, silver, gray, and white hair. Perfect for light to medium blonde shades, it refreshes color and adds brightness. Formulated to keep hair soft and vibrant without dryness. Enjoy a clean, fresh feel with every wash. Helps maintain cool, radiant tones between salon visits.

Advantages

  • Removes yellow and brassy tones from blonde or gray hair.
  • Brightens hair color for a fresh, clean look.
  • Gentle formula suits light to medium blonde and white hair.
  • Keeps silver and gray hair looking vibrant and healthy.
  • Easy to use, perfect for regular hair care routines.

Our Recommendations

This shampoo really brightens my blonde hair and removes the yellow tones. Hair feels soft and smooth after every wash. I noticed my silver strands look fresher and less dull. The scent is light and not overpowering at all. It works well on my gray hair without drying it out. A little goes a long way, so the bottle lasts a good time. My hair looks cleaner and shinier without any brassiness. Easy to use and rinses out quickly. Perfect for anyone with light or medium blonde hair. Definitely a good choice for keeping hair color fresh.

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Fanola No Yellow Purple Shampoo - Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair - Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)

10. Fanola No Yellow Purple Shampoo – Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair – Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)

  • Brand: Fanola
  • Manufacturer: Fanola
  • Color: Yellow
  • Dimensions: Height: 8.87 inches Width: 2.23 Inches Length: 2.23 Inches Weight: 0.08 Pounds `

Purple pigment in Fanola No Yellow Shampoo gently cancels yellow and brassy tones. Perfect for blondes, bleached, and grey hair needing fresh color. Hair feels soft, clean, and looks brighter after every wash. Keeps cool tones vibrant without drying or damage. Easy to use and works quickly for a fresh, natural look.

Advantages

  • Purple pigment in the shampoo removes yellow and brassy tones.
  • Keeps blonde, bleached, and grey hair looking fresh and bright.
  • Gentle formula cleans hair without drying or damaging it.
  • Easy to use for regular hair care and color maintenance.
  • Leaves hair soft, smooth, and shiny after each wash.

Our Recommendations

This shampoo works great on blonde and grey hair. It removes yellow and brassy tones quickly. Hair feels soft and looks fresh after washing. The violet pigment really helps keep color bright and cool. Easy to use and does not dry out hair. A small amount is enough for each wash. Smells nice without being too strong. Leaves hair clean and shiny without buildup. Perfect for anyone wanting to maintain a cool blonde shade. Definitely a good choice for color care.

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Frequently Asked Questions

What Does Purple Shampoo Do For Blonde Hair?

Purple shampoo neutralizes yellow and brassy tones in blonde hair for a cooler, brighter look.

How Often Should I Use Purple Shampoo?

Use purple shampoo 1-2 times per week to keep blonde hair fresh without drying it out.

Can Purple Shampoo Damage Blonde Hair?

Purple shampoo is gentle but using it too often may cause dryness or dullness.

Which Ingredients Should I Look For In Purple Shampoo?

Look for nourishing ingredients like violet pigments, mild cleansers, and moisturizing agents.

Buying Guide On Best Purple Shampoos For Blonde Hair

1. Choose the Right Shade of Purple Shampoo

Different purple shampoos offer varied tones. Select one that suits your blonde hair type. Some are light, others more intense. Match the shampoo to your desired hair color result.

2. Check Ingredients for Hair Care

Look for nourishing ingredients like keratin or vitamins. Avoid harsh chemicals that can dry your hair. Gentle formulas keep your hair healthy and soft.

3. Consider Your Hair Type and Condition

Dry hair needs moisturizing purple shampoos. Oily hair benefits from lightweight formulas. Damaged hair requires extra care and repair ingredients.

4. Pay Attention to Usage Instructions

Some shampoos need longer leave-in time to work. Others are quick and mild. Follow instructions to avoid purple or blue stains on hair.

5. Think About Frequency of Use

Purple shampoo can be used once or twice a week. Overuse may cause a violet tint. Choose a product that fits your hair routine.

6. Read Reviews and Ratings

Customer feedback helps find effective products. Check for positive results on blonde hair. Avoid products with many complaints about color or damage.

7. Consider Price and Quantity

Balance cost with quality and bottle size. More expensive shampoos may last longer. Choose one that fits your budget and needs.

Conclusion

Choosing the right purple shampoo helps keep blonde hair bright and fresh. It stops yellow or brassy tones from showing up. Using it regularly makes your hair look clean and shiny. Remember, not all purple shampoos are the same. Some work better for light blonde, while others suit darker shades.

Always pick one that fits your hair type and needs. Too much use can dry out hair, so use it carefully. With the right shampoo, you can enjoy soft, vibrant blonde hair every day. Keep your hair color cool and beautiful without much effort.

A little care goes a long way in hair maintenance. Try a few options and see which works best for you. Healthy blonde hair is possible with simple steps and the best purple shampoo. Your hair will thank you!