Blonde hair needs special care to stay bright and fresh. Toning shampoos help keep unwanted yellow tones away.
Blonde hair can turn brassy or dull without the right shampoo. Toning shampoos add cool or violet pigments to balance warm shades. This keeps hair looking clean and shiny longer. Choosing the best toning shampoo depends on hair type and color.
Some formulas work better for platinum blondes, others for golden tones. Using the right shampoo regularly helps protect hair from fading. It also improves the overall look and feel. This guide will share top toning shampoos that suit different blonde shades. Easy to use and gentle on hair. Say goodbye to yellow tones and hello to bright, fresh blonde hair.
Our Top Picks
10 Best Toning Shampoos For Blonde Hair Of 2025
1. Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz
- Brand: Olaplex
- Manufacturer: AmazonUs/OLAPQ
- Color: Purple
- Dimensions: Height: 5.0 inches Width: 2.0 inches Length: 2.0 inches Weight: 0.53125 pounds `
Olaplex No. 4P Blonde Enhancer Purple Shampoo tones blonde, lightened, and grey hair beautifully. It repairs damaged strands while adding moisture for soft, healthy hair. Purple pigments brighten dull tones and reduce brassiness effectively. Hair feels smoother and looks shinier after each wash. Perfect for keeping blonde and grey hair fresh and vibrant.
Advantages
- Purple tones help stop brassiness in blonde, grey, and light hair.
- Repairs damaged hair for stronger, healthier strands over time.
- Hydrates dry hair, leaving it soft and easy to manage.
- Brightens dull hair, making blonde and grey colors look fresh.
- Cleanses gently without stripping natural oils or moisture balance.
Our Recommendations
Olaplex No. 4P Blonde Enhancer Shampoo makes my blonde hair look bright and fresh. It gently removes brassiness without drying my hair. I noticed my hair feels softer and more hydrated after each wash. The purple tone helps keep my grey hair shiny and clean. This shampoo repairs damage from coloring and heat styling well. A little goes a long way, so the bottle lasts a long time. It smells nice but not too strong, which I like. Perfect for anyone with light or grey hair wanting a fresh look.
2. Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
- Brand: Clairol Professional
- Manufacturer: Clairol Professional
- Color: Purple Shampoo 8 fl. oz
- Dimensions: Height: 188.9 inches Width: 49.9 inches Length: 49.9 inches Weight: 0.5 pounds `
- Publication Date: 2019-12-03T00:00:01Z
This purple shampoo gently removes brass and yellow tones from blonde, silver, gray, and highlighted hair. It keeps hair looking fresh and bright after every wash. The formula helps maintain cool, natural-looking hair color. Hair feels soft and smooth without being dry or heavy. Perfect for anyone wanting clean, vibrant hair color at home.
Advantages
- Purple shampoo stops yellow and brassy tones in hair.
- Blonde, silver, gray, and highlighted hair stay bright.
- Hair looks fresh and clean with every wash.
- Easy to use and gentle on colored hair.
- Keeps hair color looking natural and shiny longer.
Our Recommendations
This purple shampoo works well to remove yellow tones from my blonde hair. Hair feels soft and clean after every wash. The scent is mild and not strong at all. It keeps silver and gray hair looking bright and fresh. Using it twice a week helps keep brassiness away. The bottle size lasts a long time with regular use. Easy to apply and rinse without any mess. My highlights look more natural and shiny now. A simple product that does what it promises. No irritation or dryness noticed on my scalp.
3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
- Brand: L’Oreal Paris
- Manufacturer: L’Oreal – Hair Care
- Color: Brass Toning Purple SH
- Dimensions: Height: 7.48 inches Width: 2.23 inches Length: 2.96 inches Weight: 0.53131405142 Pounds `
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo gently cleanses and tones blonde, bleached, silver, or brown highlighted hair. It helps reduce brassiness and keeps hair color fresh and vibrant. This shampoo is sulfate-free, making it gentle on hair and scalp. Rich purple pigments neutralize yellow tones without drying hair. Perfect for regular use to maintain cool, bright hair shades.
Advantages
- Keeps blonde, silver, and highlighted hair bright and fresh.
- Removes unwanted brassiness for a cooler hair tone.
- Protects hair with a gentle, sulfate-free formula.
- Nourishes and softens hair without weighing it down.
- Suitable for color-treated hair, helping color last longer.
Our Recommendations
This shampoo kept my blonde hair bright and fresh without drying it out. Color stayed true longer than before. Gentle formula, no harsh smell. My silver highlights look cleaner and less brassy now. Hair feels soft and smooth after each wash. Easy to use and rinses out quickly. Great for anyone with bleached or highlighted hair. Helps keep color vibrant between salon visits. Packaging might change, but the quality stays the same. A solid choice for sulfate-free care.
4. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
- Brand: L’Oreal Paris
- Manufacturer: AmazonUs/HBKNS
- Color: Ever Pure Purple
- Dimensions: Height: 7.48 inches Width: 2.96 inches Length: 2.96 inches Weight: 1.023 pounds `
This shampoo and conditioner set gently removes brassiness from blonde, bleached, silver, or highlighted hair. It keeps hair color fresh and vibrant without harsh sulfates. Formulated with natural ingredients, it nourishes hair while protecting color. Ideal for daily use, it leaves hair soft and smooth. Enjoy bright, shiny hair that feels healthy and clean.
Advantages
- Gently removes brassiness for cooler, brighter hair tones.
- Keeps hair soft and smooth without harsh chemicals.
- Protects color from fading for longer-lasting shine.
- Nourishes dry or damaged hair with natural oils.
- Suitable for blonde, silver, or highlighted hair types.
Our Recommendations
Color stays fresh longer with this shampoo and conditioner set. Hair feels soft and looks shiny after each wash. Brass tones fade quickly, leaving cool, natural highlights. Scalp feels clean without dryness or irritation. Easy to use and smells nice too. Perfect for blonde, silver, or highlighted hair care. A gentle formula that protects hair color well. Results show after just a few uses. Great value for a sulfate-free hair set. Hair looks healthier and less damaged over time.
5. Fanola No Yellow Purple Shampoo – Purple Color Depositing Shampoo for Blondes, Bleached & Grey Hair – Formulated with Violet Pigment to Remove Brassy Tones from Hair (11.83 Fl oz)
- Brand: Fanola
- Manufacturer: Fanola
- Color: Yellow
- Dimensions: Height: 8.87 inches Width: 2.23 Inches Length: 2.23 Inches Weight: 0.08 Pounds `
Experience radiant, vibrant hair with Fanola No Yellow Purple Shampoo. This shampoo is perfect for blondes, bleached, and grey hair. Violet pigments work to remove unwanted brassy tones. Your hair stays bright and beautiful. Easy to use for salon-like results at home. Transform your hair with every wash.
Advantages
- Purple pigment in this shampoo removes yellow and brassy tones.
- Keeps blonde, bleached, and grey hair looking fresh and bright.
- Gently cleanses hair without drying or damaging the strands.
- Easy to use for regular maintenance of cool, vibrant color.
- Leaves hair soft, smooth, and shiny after each wash.
Our Recommendations
This shampoo really helped remove the yellow tones from my blonde hair. Purple pigment works well to keep hair looking fresh and bright. My bleached hair feels soft and clean after every wash. No strong smell, which makes it easy to use regularly. Great for grey hair too, making it look shiny and healthy. The bottle size lasts a long time, so it’s good value. Easy to rinse out without leaving residue or dryness. Definitely a nice product for anyone with light or grey hair.
6. Redken Blondage Color Depositing Purple Shampoo For Blonde, Bleached or Highlighted Hair – Neutralizes Brassy Tones With Salicylic Acid, 10.1 Fl Oz
- Brand: Redken
- Manufacturer: L’Oreal Professionnel
- Color: Violet
- Dimensions: Height: 6.252 inches Width: 2.563 Inches Length: 2.185 Inches Weight: 0.6625 pounds `
Redken Blondage Purple Shampoo keeps blonde, bleached, or highlighted hair fresh and bright. It gently removes brassy and yellow tones for a cooler, cleaner look. Salicylic acid helps cleanse the scalp and hair without drying. Easy to use and safe for regular washing. Perfect for anyone wanting soft, vibrant blonde hair.
Advantages
- Purple pigments reduce yellow and brassy tones in blonde hair.
- Salicylic acid helps remove scalp buildup for cleaner hair.
- Keeps bleached and highlighted hair looking fresh and bright.
- Nourishes hair while gently depositing color with every wash.
- Suitable for regular use to maintain vibrant, cool-toned hair.
Our Recommendations
Purple shampoo made my blonde hair look fresh and bright again. Brassiness faded after just one wash. The scent is light and not overpowering. Hair feels soft, not dry or rough. Salicylic acid helps keep scalp clean and healthy. Bottle size is perfect for regular use. Easy to apply and rinse out quickly. Great for bleached and highlighted hair care. Results lasted longer than other shampoos I tried. Definitely a good choice for maintaining blonde tones.
7. milk_shake icy blond shampoo | sulfate-free toning shampoo with black pigment to cool brassy tones and enhance platinum blonde hair | ideal for maintaining icy, ash-toned color | 10.1 fl oz
- Brand: milk_shake
- Manufacturer: z.one concept SRL
- Color: Black
- Dimensions: Height: 8.661417314 inches Width: 1.968503935 inches Length: 1.968503935 inches Weight: 0.63125 pounds `
Milk_Shake Icy Blond Shampoo cools brassy tones with gentle black pigment. Sulfate-free formula keeps platinum blonde hair bright and healthy. Perfect for icy, ash-colored hair that needs extra care. Leaves hair soft, shiny, and fresh after every wash. Ideal size for regular use at home or travel.
Advantages
- Keeps platinum blonde hair cool and free from brassiness.
- Sulfate-free formula gently cleans without drying hair.
- Black pigment tones down yellow or orange shades.
- Helps maintain icy, ash-colored hair longer.
- Easy to use and perfect for regular hair care.
Our Recommendations
This shampoo keeps my platinum blonde hair cool and fresh. It stops brassy tones without drying my hair. The black pigment works well to keep the icy, ash color bright. I like that it is sulfate-free, so my hair feels soft. A little shampoo goes a long way, making it last longer. My hair looks shiny and healthy after every wash. Perfect for anyone wanting to keep blonde hair looking clean and cool. Easy to use and smells nice too.
8. Kristin Ess Hair The One Purple Shampoo for Toning Blonde Hair – Neutralizes Brass + Yellow Tones, Shine Restoring – Sulfate, Silicone and Paraben Free, Color + Keratin Safe, 10 fl. oz.
- Brand: Kristin Ess
- Manufacturer: Kristin Ess
- Color: White
- Dimensions: Height: 7.0 inches Width: 2.3 Inches Length: 2.3 Inches Weight: 0.4875 Pounds `
Transform your blonde hair with Kristin Ess Hair The One Purple Shampoo. This amazing formula neutralizes unwanted brass and yellow tones. Enjoy brighter, shinier hair without sulfates, silicones, or parabens. Safe for color and keratin-treated hair, it keeps your locks looking fabulous. Easy to use and perfect for maintaining salon-quality results at home. A must-have for every blonde hair care routine.
Advantages
- Purple shampoo removes yellow and brass tones from blonde hair.
- Hair looks shinier and healthier after each wash.
- Free from sulfates, silicones, and parabens for gentle care.
- Safe to use on color-treated and keratin-treated hair.
- Keeps blonde hair bright without drying or damaging it.
Our Recommendations
Kristin Ess Hair The One Purple Shampoo works great to remove yellow and brassy tones. Hair feels soft and shiny after use. The scent is mild and not too strong. It is gentle because it has no sulfates or parabens. Safe for color-treated and keratin-treated hair. The bottle lasts a long time even with regular use. My blonde hair looks brighter and fresher each wash. Easy to use and rinses out well without residue. Perfect for anyone wanting to keep blonde hair looking natural.
9. Matrix Brass Off Blue Shampoo | Refreshes, Tones & Neutralizes Brassy Tones | Color Depositing Shampoo | For Lightened Brunettes or Dark Blondes | For Color Treated Hair
- Brand: MATRIX
- Manufacturer: Matrix
- Dimensions: Height: 16.0 inches Width: 18.0 inches Length: 12.0 inches Weight: 0.6834330122 Pounds `
- Publication Date: 2019-05-16T00:00:01Z
Matrix Brass Off Blue Shampoo refreshes and tones lightened brunette or dark blonde hair. It gently neutralizes unwanted brassy tones for a cooler, brighter look. Color depositing ingredients help maintain vibrant, color-treated hair between salon visits. Safe for regular use, it keeps hair soft and healthy. Perfect for those wanting to keep their hair color fresh and natural.
Advantages
- Keeps hair color fresh and vibrant for longer time.
- Removes unwanted brassiness from lightened brunette or blonde hair.
- Deposits color gently to tone hair evenly.
- Suitable for use on color-treated hair without damage.
- Leaves hair feeling clean, soft, and refreshed after each wash.
Our Recommendations
This shampoo really refreshes my hair and makes it look clean and bright. It tones my lightened brunette hair without drying it out. Brassiness disappears after a few washes, which I love. Color stays fresh longer and looks natural. My hair feels soft and smooth every time I use it. Easy to use and smells nice too. Perfect for anyone with color-treated hair wanting to keep their shade fresh.
10. Sun Bum Blonde Purple Shampoo – Cleanses and Prevents Dryness with Deep Moisturizing and Brightening Formula – Color Enhancing and Toning Treatment for Blonde Hair – Color Safe – 10 oz
- Brand: Sun Bum
- Manufacturer: AmazonUs/Y716Q
- Color: White
- Dimensions: Height: 8.5 inches Width: 2.0 inches Length: 2.0 inches Weight: 0.73 pounds `
Sun Bum Blonde Purple Shampoo gently cleanses blonde hair while stopping dryness. Its deep moisturizing formula keeps hair soft and smooth. Purple pigments help brighten and tone dull or brassy blonde shades. Safe for color-treated hair, it protects and enhances color vibrancy. Easy to use and effective for maintaining fresh, radiant blonde locks.
Advantages
- Keeps blonde hair bright by reducing yellow tones effectively.
- Moisturizes deeply to prevent dryness and hair damage.
- Safe for color-treated hair, protecting your shade longer.
- Cleanses gently without stripping natural oils or moisture.
- Enhances hair color with a soft, natural-looking tone.
Our Recommendations
Sun Bum Blonde Purple Shampoo cleans hair gently and removes brassiness well. It makes blonde hair look brighter and fresh. The deep moisturizing formula stops dryness and keeps hair soft. Safe for color-treated hair, it does not fade the shade. Using this shampoo leaves hair feeling smooth and light. A great choice for anyone with blonde or highlighted hair. Results show after just a few washes. Hair looks healthier and more vibrant every time.
Frequently Asked Questions
What Do Toning Shampoos Do For Blonde Hair?
Toning shampoos remove yellow or brassy tones, keeping blonde hair bright and fresh.
How Often Should I Use Toning Shampoo?
Use toning shampoo once or twice a week to maintain color without drying hair.
Can Toning Shampoos Damage Blonde Hair?
Toning shampoos are gentle but overuse can cause dryness or dullness in hair.
Which Ingredients Are Best In Toning Shampoos For Blonde Hair?
Look for purple pigments, nourishing oils, and sulfate-free formulas for safe toning.
Buying Guide On Best Toning Shampoos For Blonde Hair
1. Know Your Blonde Hair Type
Different blondes need different care. Choose a shampoo for your specific shade. Some shampoos work better for cool tones. Others suit warm or brassy blondes.
2. Check Ingredients for Purple or Blue Pigments
These pigments help cancel yellow or orange tones. Make sure the shampoo contains them. Avoid shampoos with harsh chemicals that dry hair.
3. Consider Hair Condition
Shampoo should also nourish your hair. Look for added moisturizers or conditioners. This keeps hair soft and healthy after toning.
4. Frequency of Use
Some toning shampoos work well daily. Others are better for weekly use. Read instructions to avoid over-toning or dryness.
5. Scent and Texture
Choose a shampoo with a scent you like. Texture matters too—thicker shampoos can feel richer. Pick one you enjoy using.
6. Price and Brand Reputation
Compare prices to find a good value. Trusted brands often offer better quality. Check reviews for real user feedback.
7. Avoid Shampoos with Sulfates
Sulfates can strip color and dry hair. Look for sulfate-free formulas. They protect your blonde tone longer.
Conclusion
Choosing the right toning shampoo can keep blonde hair fresh and vibrant. These shampoos help reduce brassiness and brighten your color. Use them regularly for the best results. Remember, gentle formulas protect your hair while enhancing tone. Avoid shampoos with harsh chemicals that can dry your hair.
Also, pay attention to how often you use toning shampoos to avoid over-drying. Healthy, shiny blonde hair is possible with the right care. Try different options to find what suits your hair best. Your blonde hair deserves products that nourish and tone at the same time.
Keep your color looking natural and beautiful every day. Simple steps can make a big difference. Enjoy your bright, toned blonde hair with confidence.